The people of the house of Chanel are genius at creating worlds we wish we were a part of. Karl built a carousel I’d kill to ride, a supermarket I’d die to shop in and now a bowling alley to end all bowling alleys. Jean-Paul Goude the French graphic designer, illustrator, photographer and advertising film director who has been the man behind the camera at Chanel since the 90s has once again created an ad that is so magical it hurts. The beautiful short film intrduces the newest addition to the Chanel Chance fragrance range, Chance EAU VIVE which I have yet to smell but already know is irresistable. I guess that’s the power of film for you.